{"product_id":"jeh6414","title":"100% Ceramic 1.25” Straightening Iron","description":"\u003cdiv\u003eMany flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1.25” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color  and prevents fading.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eIn addition, the wider plate is perfect for styling thicker longer hair, allowing you to straighten more hair at once making styling your hair even faster. Plus, \u003cspan\u003eceramic provides better heat distribution throughout the plate, eliminating hot spots that burn and damage the hair.\u003c\/span\u003e \u003cbr\u003e \u003cbr\u003e Important note: Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Features:\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic design\u003c\/li\u003e\n\u003cli\u003e1.25 ” extra wide floating plates\u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook\u003c\/li\u003e\n\u003cli\u003eProfessional length power cord\u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V\u003c\/li\u003e\n\u003cli\u003eTemperature 180˚F-430˚F\u003c\/li\u003e\n\u003cli\u003e100% pure ceramic plates\u003c\/li\u003e\n\u003cli\u003eNegative ion technology\u003c\/li\u003e\n\u003cli\u003eManufacturer’s lifetime warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTo flat iron: make sure your hair is dry, and then divide it into small 1” sections Apply a heat protectant  if you choose to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Pink Zebra","offer_id":2128974381066,"sku":"3148","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/jose_eber_Ceramic_pink_zebra.jpg?v=1518138076","url":"https:\/\/je-demo-store.myshopify.com\/products\/jeh6414","provider":"XYZ Products Store","version":"1.0","type":"link"}