{"title":"Straighteners","description":"Straighteners, Flat Irons","products":[{"product_id":"jose-eber-flat-iron-1-tourmaline","title":"Jose Eber Flat Iron 1\" Tourmaline","description":"","brand":"JE Demo Store","offers":[{"title":"Green","offer_id":305899761,"sku":"1001","price":109.99,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":305899763,"sku":"1002","price":109.99,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":305899765,"sku":"1003","price":109.99,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":305899767,"sku":"1004","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/blue.jpg?v=1367522265"},{"product_id":"jose-eber-gold-gift-set","title":"Jose Eber Ultimate Luxury Gift Set - Gold","description":"\u003cspan\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/I0909R-e3MU\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe perfect luxury gift set is here! This hair styling gift set features a limited edition gold-toned Wet or Dry Styling Iron, 25mm Clipless Curling Iron, carrying case and heat mat. The Wet or Dry Styling Iron allows you to dry damp hair and straighten at the same time, eliminating the need to blow-dry your hair before styling. This means less styling time and less exposure to hair-harming heat. The 25mm Clipless Curling Iron creates larger, bouncier long lasting curls and voluptuous waves that are smoother, shiner, and frizz-free. Create incredible volume and texture while reducing the amount of damage caused by traditional curling wands. The innovative clipless design provides consistent and even heat for quicker styling without causing creased or crimped ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWet or Dry Product Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eErgonomic design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 ½ \" wide floating plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e360 degree swivel cord design with hook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional length power cord\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDual voltage 110-240V \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemperature 82˚C-221˚C\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable temperature control\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for wet or dry hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKorean tourmaline ceramic plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNegative ion technology\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eClipless Curler Product Features:\u003c\/b\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight weight ergonomic design\u003c\/li\u003e\n\u003cli\u003e25mm (1\") clipless barrel\u003c\/li\u003e\n\u003cli\u003eKorean tourmaline ceramic barrel\u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook\u003c\/li\u003e\n\u003cli\u003eProfessional length power cord\u003c\/li\u003e\n\u003cli\u003eWeighted handle for safe resting position\u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V\u003c\/li\u003e\n\u003cli\u003eTemperature 210˚C\u003c\/li\u003e\n\u003cli\u003eNegative ion technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWet or Dry Directions:\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBefore using, wash hair and towel-dry. Apply a heat protector or styling aide.  Divide your hair into small 1- 1 ½ \" sections and run the iron slowly from roots to tips. The iron may make a hissing which is normal; this is the water evaporating from your damp hair. With all straightening irons we recommend running a comb trough hair before you slide the straightener. Continue gently through each section and make sure to keep dry sections separate from damp sections which may cause frizz. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eClipless Curler Directions: \u003c\/b\u003e\u003cbr\u003eMake sure hair is completely dry before curling. Place heat resistant glove on the hand in which you hold the hair. Separate a small 1\" section of hair and hold taught. Place the base of the curling wand handle near the scalp of your head with tip facing down. Wrap the hair from the base of the curling wand to the tip in a downward direction. Hold for 3-5 seconds. Without pulling the curling wand down, release the hair from tip allowing the hair to slide out. Then slide the curling wand out of the hair. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jose Eber Hair","offers":[{"title":"Default Title","offer_id":2128971595786,"sku":"3305","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/gold-gift-set.png?v=1518137971"},{"product_id":"petite-straightening-iron-new","title":"Petite Straightening Iron","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eGo in style… everywhere! The José Eber Petite Series Flat Iron provides professional quality styling of a full size flat iron in a convenient and compact design. This small yet versatile flat iron lets you straighten, curl, or flip. Plus, it’s the perfect travel companion. Toss it in your bag and go, take it to the gym, or save space at home! Great for touch ups, short hair styles, and bangs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003e Product Features\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic design \u003c\/li\u003e\n\u003cli\u003e1\/2” wide floating plates \u003c\/li\u003e\n\u003cli\u003eCompact size; 6 inches in length \u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook \u003c\/li\u003e\n\u003cli\u003eProfessional length power cord \u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V \u003c\/li\u003e\n\u003cli\u003eTemperature 180˚F-410˚F \u003c\/li\u003e\n\u003cli\u003eKorean tourmaline ceramic plates \u003c\/li\u003e\n\u003cli\u003eNegative ion technology \u003c\/li\u003e\n\u003cli\u003eManufacturer’s lifetime warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Snake Skin","offer_id":2128972349450,"sku":"6400-C","price":40.0,"currency_code":"USD","in_stock":true},{"title":"White Flower","offer_id":2128972382218,"sku":"6401-C","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/jose-eber-petite-snakeskin_2d983a71-3b27-4f04-9c5f-4416210bcbf3.jpg?v=1518137999"},{"product_id":"100-ceramic-1-25-straightening-iron-new","title":"100% Ceramic 1.25” Straightening Iron","description":"\u003cdiv\u003eMany flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1.25” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color  and prevents fading.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn addition, the wider plate is perfect for styling thicker longer hair, allowing you to straighten more hair at once making styling your hair even faster. Plus, \u003cspan\u003eceramic provides better heat distribution throughout the plate, eliminating hot spots that burn and damage the hair.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e \u003cbr\u003e Important note: Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Features:\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic design\u003c\/li\u003e\n\u003cli\u003e1.25 ” extra wide floating plates\u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook\u003c\/li\u003e\n\u003cli\u003eProfessional length power cord\u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V\u003c\/li\u003e\n\u003cli\u003eTemperature 180˚F-430˚F\u003c\/li\u003e\n\u003cli\u003e100% pure ceramic plates\u003c\/li\u003e\n\u003cli\u003eNegative ion technology\u003c\/li\u003e\n\u003cli\u003eManufacturer’s lifetime warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTo flat iron: make sure your hair is dry, and then divide it into small 1” sections Apply a heat protectant  if you choose to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Black","offer_id":2128972480522,"sku":"6586","price":80.0,"currency_code":"USD","in_stock":false},{"title":"Pink","offer_id":2128972513290,"sku":"6587","price":80.0,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":2128972546058,"sku":"6588","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/003.jpg?v=1518138005"},{"product_id":"protege-vibrating-1-5-flat-iron","title":"Protégé Vibrating 1.5\" Straightening Iron","description":"\u003cp\u003eThe flat iron you have to feel to believe! The José Eber Protégé Vibrating 1.5\" Flat Iron combines heat and vibration technology for friction-free, fluid-like glide. This combination allows hair to flow effortlessly between the plates for a smoother, straighter style, with absolutely no pulling or binding. The oscillating movement removes kinks and creases, while the tourmaline ceramic plates seal in moisture to keep hair silky smooth for days after use. PTC ceramic heating core gives even heat distribution and quick temperature recovery time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInnovative vibrating technology\u003c\/li\u003e\n\u003cli\u003eExtra wide 1.5\" plates\u003c\/li\u003e\n\u003cli\u003eReal-time oscillation\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types\u003c\/li\u003e\n\u003cli\u003eDual voltage 110V\/240V\u003c\/li\u003e\n\u003cli\u003e2-Year Manufacturer's Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eEnsure your hair is dry, and then divide it into small 1.5” sections. If you choose to, apply a heat protectant to the section of hair. Clasp the flat iron plates at your roots, which will activate the oscillation function, and glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/p\u003e","brand":"Jose Eber","offers":[{"title":"Default Title","offer_id":2128973103114,"sku":"9254","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/protege_goodvibes_vibrating_flatiron_web01.jpg?v=1518138026"},{"product_id":"protege-wet-or-dry-flat-iron","title":"Protégé Wet Or Dry Straightening Iron","description":"\u003cp\u003e\u003cspan\u003eThe Protégé Wet or Dry Styling Iron lets you dry damp hair and straighten simultaneously, eliminating the need to blowdry your hair before styling. This means less style time and less exposure to hair damaging heat. The Protégé Wet or Dry works great for all hair types. Whether your hair is voluminous and curly or long and frizzy, you can achieve a super sleek look. Plus, the larger 1.5” plates make straightening thicker, longer hair easier and faster than ever. The unique design uses steam and negative ions to lock in hair’s natural moisture while banishing frizz and flyaways, and preserving hair’s natural color. Leave hair looking sleek and feeling smooth all day with the Protégé Wet or Dry Styling Iron.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003e Product Features:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eErgonomic design\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKorean tourmaline ceramic plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1.5 ” wide floating plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e360 degree swivel cord design with hook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemperature 180˚F-430˚F\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable temperature control\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for use on damp or dry hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eNegative ion technology\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDual voltage 110-240V\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e2-Year Manufacturer’s Warranty\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eApply a heat protectant or styling aid to clean, damp or dry hair.  With all straightening irons we recommend running a comb through hair before you slide the straightener.\u003c\/li\u003e\n\u003cli\u003eDivide hair into small 1- 1.5 ” sections and run the iron slowly from roots to tips. The iron may make a hissing which is normal; this is the water evaporating from your damp hair. \u003c\/li\u003e\n\u003cli\u003eContinue gently through each section and make sure to keep dry sections separate from damp sections as this may cause frizz. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Default Title","offer_id":2128973266954,"sku":"9251","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/protege_malibu_wet_or_dry_flatiron_web01.jpg?v=1518138034"},{"product_id":"protege-ceramic-1-25-flat-iron","title":"Protégé 100% Ceramic 1.25\" Straightening Iron","description":"\u003cdiv\u003eMany flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1.25” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color and prevents fading. In addition, the wider plate is perfect for styling thicker longer hair, allowing you to straighten more hair at once making styling your hair even faster. Plus, \u003cspan\u003eceramic provides better heat distribution throughout the plate, eliminating hot spots that burn and damage the hair.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eImportant note: Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Features:\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic design\u003c\/li\u003e\n\u003cli\u003e100% pure ceramic plates\u003c\/li\u003e\n\u003cli\u003e1.25” extra wide floating plates\u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook\u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V\u003c\/li\u003e\n\u003cli\u003eTemperature 180˚F-430˚F\u003c\/li\u003e\n\u003cli\u003eNegative ion technology\u003c\/li\u003e\n\u003cli\u003e2-Year Manufacturer’s Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMake sure your hair is dry, and then divide it into small 1” sections. Apply a heat protectant if you choose to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Default Title","offer_id":2128973365258,"sku":"9250","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/protege_str8shooter_ceramic_flatiron_web01.jpg?v=1518138040"},{"product_id":"vibrating-straightening-iron","title":"Vibrating 1.5\" Straightening Iron","description":"\u003cp\u003eThe flat iron you have to feel to believe! The José Eber Vibrating 1.5\" Flat Iron combines heat and vibration technology for friction-free, fluid-like glide. This combination allows hair to flow effortlessly between the plates for a smoother, straighter style, with absolutely no pulling or binding. The oscillating movement removes kinks and creases, while the tourmaline ceramic plates seal in moisture to keep hair silky smooth for days after use. PTC ceramic heating core gives even heat distribution and quick temperature recovery time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInnovative vibrating technology\u003c\/li\u003e\n\u003cli\u003eExtra wide 1.5\" plates\u003c\/li\u003e\n\u003cli\u003eReal-time oscillation\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types\u003c\/li\u003e\n\u003cli\u003eLuxurious soft touch finish\u003c\/li\u003e\n\u003cli\u003eProfessional length power cord\u003c\/li\u003e\n\u003cli\u003eDual voltage 110V\/240V\u003c\/li\u003e\n\u003cli\u003eManufacturer's lifetime warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHow To Use:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/XlMAdNE41RE\" allowfullscreen=\"\" height=\"315\" frameborder=\"0\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eEnsure your hair is dry, and then divide it into small 1.5” sections. If you choose to, apply a heat protectant to the section of hair. Clasp the flat iron plates at your roots, which will activate the oscillation function, and glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/p\u003e","brand":"Jose Eber","offers":[{"title":"Default Title","offer_id":2128973463562,"sku":"3117","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/vibrating_flat_iron_web1.jpg?v=1518138045"},{"product_id":"jose-eber-1-hair-straightener-signature-series-black-with-red-plates","title":"Signature Series 1\" Straightening Iron","description":"\u003cp\u003eA classic, this black and fiery red José Eber Signature Series straightening iron will help you achieve sexy, super sleek, and healthy- hair like no other straightening iron. The next generation in tourmaline ceramic plates provides even heat for faster, more consistent results with less damage. With an adjusting temperature dial, the Signature Series is perfect for all hair types, because you determine the amount of heat your hair needs. With uniform heat across the entire plate each strand of hair comes into contact with the same amount of heat every time reducing the risk of hot spots and over drying so your hair always looks shiny and healthy.The innovative design of the floating plates reduces hair pull and creates a smooth way to straighten your hair or easily twists for perfect curls.  There is no need to struggle with a tangled cord constantly getting in your way.  Each of the José Eber Signature Series hair straighteners have a 360° swivel cord that simply falls out of your way as you style your hair.\u003c\/p\u003e","brand":"Jose Eber","offers":[{"title":"Jose Eber Black\/Red","offer_id":2128973856778,"sku":"63060","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/elite_red_fix.jpg?v=1518138056"},{"product_id":"jeh6414","title":"100% Ceramic 1.25” Straightening Iron","description":"\u003cdiv\u003eMany flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1.25” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. Ceramic is naturally hygienic, protects hair color  and prevents fading.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eIn addition, the wider plate is perfect for styling thicker longer hair, allowing you to straighten more hair at once making styling your hair even faster. Plus, \u003cspan\u003eceramic provides better heat distribution throughout the plate, eliminating hot spots that burn and damage the hair.\u003c\/span\u003e \u003cbr\u003e \u003cbr\u003e Important note: Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Features:\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic design\u003c\/li\u003e\n\u003cli\u003e1.25 ” extra wide floating plates\u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook\u003c\/li\u003e\n\u003cli\u003eProfessional length power cord\u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V\u003c\/li\u003e\n\u003cli\u003eTemperature 180˚F-430˚F\u003c\/li\u003e\n\u003cli\u003e100% pure ceramic plates\u003c\/li\u003e\n\u003cli\u003eNegative ion technology\u003c\/li\u003e\n\u003cli\u003eManufacturer’s lifetime warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTo flat iron: make sure your hair is dry, and then divide it into small 1” sections Apply a heat protectant  if you choose to the section, clasp the flat iron plates at your roots and then glide down your hair to the ends. Repeat if necessary. Move onto the next section and continue until all of your hair is silky smooth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Pink Zebra","offer_id":2128974381066,"sku":"3148","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/jose_eber_Ceramic_pink_zebra.jpg?v=1518138076"},{"product_id":"jeh6398","title":"100% Ceramic 1” Straightening Iron","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eMany flat irons boast that they incorporate ceramic plates, but many are actually only ceramic coated, meaning they are truly just metal plates with a thin ceramic coating. This coating will typically peel, scratch, or fade away, leaving hair exposed to harsh metal plates that can burn and damage hair. The 1” 100% pure ceramic plates guarantee that your hair will never be subjected to the damaging harsh metal of other flat irons, leaving hair looking shiny, healthy, and smooth every time. \u003cspan\u003eCeramic is naturally hygienic, protects hair color\u003cspan\u003e  \u003c\/span\u003eand prevents fading. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ci\u003eImportant note:\u003c\/i\u003e Pure ceramic plates do require a little extra care. Without support of a metal base plate, solid ceramic plates may break more easily if used roughly or dropped. Be sure to use your pure ceramic iron with care. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Features\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eErgonomic design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1” wide floating plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e360 degree swivel cord design with hook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional length power cord\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDual voltage 110-240V\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemperature 180F-450F\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% pure ceramic plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNegative ion technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eManufacturer’s lifetime warranty\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Giraffe","offer_id":2128974741514,"sku":"6399","price":80.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":2128974774282,"sku":"6398","price":80.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":2128974807050,"sku":"6397","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/pink_ceramic_fix.jpg?v=1518138090"},{"product_id":"jeh6521","title":"Wet or Dry 1.5\" Styling Iron","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eThe  Wet or Dry Styling Iron lets you dry damp hair and straighten simultaneously, eliminating the need to blowdry your hair before styling. This means less style time and less exposure to hair damaging heat. The Wet or Dry works great for all hair types. Whether your hair is voluminous and curly or long and frizzy, you can achieve a super sleek look. Plus, the larger 1.5” plates make straightening thicker, longer hair easier and faster than ever. The unique design uses steam and negative ions to lock in hair’s natural moisture while banishing frizz and flyaways, and preserving hair’s natural color. Leave hair looking sleek and feeling smooth all day with the Wet or Dry Styling Iron.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003e Product Features: \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eErgonomic design\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 ½ ” wide floating plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e360 degree swivel cord design with hook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional length power cord\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDual voltage 110-240V \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemperature 180˚F-430˚F\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable temperature control\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for use on damp or dry hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKorean tourmaline ceramic plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eNegative ion technology\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eManufacturer’s lifetime warranty\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eApply a heat protectant or styling aid to clean, damp or dry hair.  With all straightening irons we recommend running a comb through hair before you slide the straightener.\u003c\/li\u003e\n\u003cli\u003eDivide hair into small 1- 1 ½ ” sections and run the iron slowly from roots to tips. The iron may make a hissing which is normal; this is the water evaporating from your damp hair. \u003c\/li\u003e\n\u003cli\u003eContinue gently through each section and make sure to keep dry sections separate from damp sections as this may cause frizz. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Black","offer_id":2128975069194,"sku":"6521","price":100.0,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":2128975101962,"sku":"3074","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/jose-eber-wet-to-dry-gloss.jpg?v=1518138096"},{"product_id":"jeh63083","title":"Tourmaline Flat Iron 1”","description":"\u003cp\u003eThis professional quality flat iron incorporates advanced features that give you the flexibility to style your hair the way you want while creating silky smooth locks. Designed with tourmaline plates that emit negative ion technology this flat iron\u003cspan\u003e  \u003c\/span\u003ereduces static, locks in moisture,\u003cspan\u003e  \u003c\/span\u003eenhances shine, and straightens strands effortlessly. The textured ergonomic handle and \u003cspan\u003e \u003c\/span\u003eslim floating \u003cspan\u003e1” plate design \u003c\/span\u003edelivers optimum styling with ease and comfort allowing it to be used for both straightening and curling your hair. \u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003cb\u003e Product Features:\u003c\/b\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eErgonomic design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1” wide floating plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e360 degree swivel cord design with hook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional length power cord\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDual voltage 110-240V\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemperature 180F-430F\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKorean Tourmaline ceramic plates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNegative ion technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eManufacturer’s lifetime warranty\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003cb\u003eDirections: \u003c\/b\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlug in flat iron for heating. Make neat and tangle free sections of hair. Hold a section of hair firmly with one hand and use the other to clamp the flat iron as close to your roots as possible. Pull the flat iron swiftly. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jose Eber","offers":[{"title":"Zebra","offer_id":2128975233034,"sku":"63097","price":70.0,"currency_code":"USD","in_stock":true},{"title":"Giraffe","offer_id":2128975265802,"sku":"6362","price":70.0,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":2128975298570,"sku":"63083","price":70.0,"currency_code":"USD","in_stock":false},{"title":"Green","offer_id":2128975331338,"sku":"3077","price":70.0,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":2128975364106,"sku":"63084","price":70.0,"currency_code":"USD","in_stock":false},{"title":"Merlot","offer_id":2128975396874,"sku":"3080","price":70.0,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":2128975429642,"sku":"6451","price":70.0,"currency_code":"USD","in_stock":false},{"title":"Red","offer_id":2128975462410,"sku":"3034","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/zebra_fix.jpg?v=1518138102"},{"product_id":"jeh63077-c","title":"Petite Straightening Iron","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eGo in style… everywhere! The José Eber Petite Series Flat Iron provides professional quality styling of a full size flat iron in a convenient and compact design. This small yet versatile flat iron lets you straighten, curl, or flip. Plus, it’s the perfect travel companion. Toss it in your bag and go, take it to the gym, or save space at home! Great for touch ups, short hair styles, and bangs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003e Product Features\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic design \u003c\/li\u003e\n\u003cli\u003e1\/2” wide floating plates \u003c\/li\u003e\n\u003cli\u003eCompact size; 6 inches in length \u003c\/li\u003e\n\u003cli\u003e360 degree swivel cord design with hook \u003c\/li\u003e\n\u003cli\u003eProfessional length power cord \u003c\/li\u003e\n\u003cli\u003eDual voltage 110-240V \u003c\/li\u003e\n\u003cli\u003eTemperature 180˚F-410˚F \u003c\/li\u003e\n\u003cli\u003eKorean tourmaline ceramic plates \u003c\/li\u003e\n\u003cli\u003eNegative ion technology \u003c\/li\u003e\n\u003cli\u003eManufacturer’s lifetime warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Jose Eber","offers":[{"title":"Black","offer_id":2128975921162,"sku":"3107","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":2128975953930,"sku":"3124","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/products\/jose-eber-petite-black.jpg?v=1518138108"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0232\/2545\/collections\/nfusion-brand.jpg?v=1518639306","url":"https:\/\/je-demo-store.myshopify.com\/collections\/straighteners.oembed","provider":"XYZ Products Store","version":"1.0","type":"link"}